Tag Archives: Madeleine

Pardon my ignorance, I only knew about Échiré Butter recently, then I learnt that Échiré is on western France. So said learning is lifelong.

While planning for my trip to Tokyo, Japan, I googled “Tokyo Sweets” etc to search for cafes, pastry shops I can visit. While reading recommendations from blogs and websites, I found a reference to Échiré Butter. It refers to the Échiré Maison du Beurre, the Échiré Butter Company in Tokyo. I am a wanderer, I usually travel with a macro trip plan, and follow my feel as I go. For the short time I have for this Tokyo trip, I decided to be more conscientious. I put it on my must-visit list on my last day of a 2.5 day visit to Tokyo on 22 July 2010.

… This store inspired me in a distinct way ~ how the retail store smelled, and how a simple cake intensely moved me … a taste memory to treasure for a long time!
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